Subhash Ghai's Mukta Arts inks deal for 37 films with Zee

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Subhash Ghai's Mukta Arts inks deal for 37 films with Zee

Covering satellite and media rights, the six-year agreement starts from August 2027.

Subhash Ghai Mukta Arts

MUMBAI: The Shubash Ghai-promoted Mukta Arts today informed the Bombay stock exchange that is has entered into an assignment agreement and executed a term sheet with Zee Entertainment Enterprises for 37 of its films.  The deal assigns the  satellite and media rights of the films to Zee for six years, commencing 25 August 2027.

Mukta Arts announced that the duo agreed to a 25 per cent higher fee for the rights as compared to the previous agreement. The two did not disclose what the final deal amount is.  Amongst the big films that Ghai has helmed include: Karz, Khalnayak, Hero, Ram Lakhan, Karma, Pardes, Saudagar, Taal, Yaadein, Bombay To Bangkok, Good Boy Bad Boy, Khanna & Iyer, Sham Ghanshyam.

Mukta Arts has had a long history of working with Zee with its films being licensed to the broadcaster repeatedly. The duo signed a deal wherein the veteran film maker would make three films for Zee Studios in 2021.The first of these was 36 Farmhouse which was released in January 2022.

Recently, Mukta Arts, Mukta A2 cinema, Zee Cinema and PVR announced that the Anil Kapoor-starrer Taal would be re-released in theatres from 27 September in the twenty-fifth year of its first release.