MUMBAI: Tauquir Zaidi has been appointed senior vice president-revenue in the Pankaj Krishna led Chrome Data Analytics & Media.

An industry veteran with over 17 years in the broadcast industry, Zaidi has had an integral role in organizations such as STAR, NDTV Media, Times Television and Doordarshan.

After expanding the market base for Star India, Zaidi joined NDTV Media as AVP, Ad Sales, and went on to head the team for NDTV 24x7 and NDTV India. :Later, Zaidi spearheaded Ad Sales in the North and West Markets as the Regional Head at Times Television.

Zaidi will focus on growth and expansion of the organization by driving several new initiatives. He will be reporting directly to Pankaj Krishna.

Commenting on his appointment, Krishna said, “Tauquir comes to us with over 17 years of experience in the media industry, and he will be an important figure in our journey to become the most respected media audit and intelligence company. We are happy and excited about having him on board.”

Zaidi added, “Working with Pankaj is an opportunity I could not have passed on, having followed his career over the years. Chrome DM is at an exciting juncture, poised to take the leap to the next level with a well laid out diversification plan.  As they grow their stable of products, leveraging their already established market standing, I look forward to the challenge of driving revenue growth and the excitement of working with a young, talented team.”