MUMBAI: With the vision of strengthening their innovative digital content, the Epic Channel has launched an 'llusion' video feature on their Facebook and Twitter accounts.

In fact, Epic is one of the first broadcasters to launch such a feature with their recent show, Khwaabon Ka Safar with Mahesh Bhatt.

TV networks are increasingly using social media as an extended platform to capture content, encourage opinions and connect with their viewers. The Epic channel uses digital innovations to extend the experience of their shows with features like this. The channel created a series of digital activities beginning with the Epic at 10 campaigns across their social media assets to drive tune-ins for the show at 10 pm.

The #EPICat10hashtag trended nationally during the campaign. The channel also pioneered one of the first Twitter alarm for India and planned a tie-up with QuizUp, a real-time trivia game. It is the only Indian brand to have its collection on the app. On Quizup, users compete against another over an interest led topic.

The Epic channel MD Mahesh Samat said, "Innovation is the crux of our channel. The digital age has proved that content has to be platform agnostic and by creating these Illusion videos, we hope to move one step closer to our viewers. There's quite a few more innovations lined up so keep watching our social media pages."

The Epic channel has successfully embarked its one year journey, introducing path-breaking innovations to keep the audience engaged. The channel offers a diverse variety of shows which are rooted with brilliant and captivating stories from Indian history.