MUMBAI: Zee TV, India’s leading broadcaster, recently announced an evolution in its core proposition to ‘Har Lamha Nayi Ummeed’– A line that captures the beauty of re-discovering a new ray of hope with every moment of life. The channel, with its rich programming content that resonates with this proposition, has emerged as a beacon of hope to millions of viewers over the years. Apart from setting inspiring examples for the masses through the journeys of its strong, resilient fiction show protagonists and lending a national platform for celebrating the common man’s talent through its non-fiction formats, Zee TV’s endeavors of spreading hope have extended beyond the realms of just television content - the most recent case being ‘Hum Hai … Ummeed-e-Kashmir’ where the channel, along with its philanthropy partners, organized star-studded charity concerts to raise funds and provide shelters for the rehabilitation of flood-afflicted citizens of Jammu & Kashmir, Assam & Vishakhapatnam. As an interesting extension of its constant mission of spreading Ummeed, Zee TV recently invited its loyal viewers to share their personal ummeed stories – Real life accounts of their journeys of hope, successes and triumphs over any daunting obstacles and challenges life posed them with.
The channel has received an overwhelming response and some very intriguing and inspiring stories of tiding over trials with the power of hope! Zee TV believes that the country has a lot to benefit from reading about these motivating accounts of Ummeed and plans to bring them to the masses in a book specially written and curated by author Rashmi Bansal -- a writer, entrepreneur and a youth expert with six best-selling books on entrepreneurship, each of which have sold more than 1 million copies and been translated in 10 languages. She is also one of India’s most sought-after motivational speakers. Her books – be it I Have a Dream, Poor Little Rich Slum, Follow Every Rainbow, Take Me Home or Arise Awake, have captured the journeys of enterprising women, students, slum-dwellers and small-town entrepreneurs.
Every single Ummeed entry shared by Zee TV’s viewers will be showcased on the channel’s official website, 10 entries per week will be featured on air through astons on Zee TV, the top 25 will make their way into the special book being curated by Rashmi Bansal while perhaps a select handful of the best stories will go on to inspire Zee TV’s upcoming shows.
Elaborating on Zee TV’s plans in this regard, the channel’s Business Head Pradeep Hejmadi said, “Zee TV has and will always stand for Ummeed. It is its articulation that will change to reflect the changing times. So, as we recently evolved our core proposition to Har Lamha Nayi Ummeed, making it even more relevant to our viewers’ daily lives, we set out in search of inspiration. We called out to our own viewers to share their most moving, motivating accounts of triumphs and victories – stories where they held on to Ummeed and stayed afloat, tiding over tribulations and challenges, only to emerge winners. We’ve received an overwhelming response with thousands of people writing in with diverse subjects and issues. These are stories waiting to be told, as they have the potential to inspire. With Rashmi having made a significant contribution towards encouraging India’s youth, shaping careers and fostering entrepreneurial spirit, we are pleased to partner with her in bringing alive some of these most impressive crowd-sourced stories of Ummeed. Rashmi will curate and author a special book for Zee TV that will tell each of these truly inspiring Ummeed stories in the way only she can!”
Rashmi Bansal said, “Zee TV understands the hopes, dreams and aspirations of the common man of India. While my passion as an author, has been writing about those who’ve made such dreams come true. So, when their team approached me to write and curate a book based on stories of ‘ummeed’ shared by thousands of their viewers, I thought – wow, what a powerful idea! Such a book will definitely create a huge and positive impact. The challenge now lies in identifying the most deserving entries whose stories provide true inspiration and hope. The task is not easy, as fascinating stories continue to pour in … but it’s very satisfying. My work on the book has just begun and we hope to showcase some truly inspiring role-models who will lend ummeed to countless others!”
The book will be released on 2nd October, 2015 - the anniversary of Zee TV.
