MUMBAI: After seeing two successful seasons of 'The Pitch', the third season is back with its set of ten entrepreneurs. About 5000 entries were received which finally boiled down to ten. The entries were selected by jury members- Mahesh Murty, Vishal Gondal and Neeraj Roy.

Presented by Reliance Commercial Finance and powered by Hyundai, the show which kicks off tomorrow (27 September) will be aired at 10: 30 pm on Fridays. Big Daddy Productions are the concept partners. The winner will receive up to Rs five crore from Seedfund as a push to his venture. This amount is decided by the investors depending on the requirements of the business.

The format this year has been slightly changed. According to a UTV official the past two seasons saw a huge number of entries from the entrepreneurs who had already started their ventures and were looking for funds to grow their businesses. The channel discussed this with the Seedfund team and a joint decision was taken to focus on entrepreneurs with existing businesses.

This year, the contestants are established entrepreneurs who will compete to win the prize money that will assist their project. Some of them include CvBhejo.com founder Nilesh Tayal that helps recruit local talent for local jobs, Pandurang Taware who set up agriculture tourism and Sudeepa Sanyal who found The Blueberry Trail to help people travel to offbeat locations.