MUMBAI: One of the newest entrant in the general entertainment channel (GEC) space from the Zee Entertainment Enterprises Limited (ZEEL) stable, &TV has announced the time slot for two of its shows: Razia Sultan and Begusarai. The channel which goes on air starting 2 March, will see Razia Sultan being aired every Monday to Friday at 7:30 pm and Begusarai at 10 pm.
With two completely different genres and setups, a historical show Razia Sultan and a show based on a quirky small town Begusarai, the channel is looking at engaging its target audience.
Talking about the shows, &TV business head Rajesh Iyer said, “Both the shows have been strategically designed to appeal to the new age mindset of viewers. While historical shows in the past have re-told a story already known, we have consciously tried to present an untold progressive narrative of the 13th century slave dynasty with Razia Sultan. On the other hand with Begusarai, we bring to television a fresh new dialect and flavour which is again a first on TV. We are certain that the audience will relate to the contemporary aspect of these shows.”
Razia Sultan is an enamoring tale of Princess Razia who was the first and the only woman emperor of the Delhi Sultanate and rose in ranks on her own merit. Produced by Swastik Production, the show will portray the progressiveness in the thought process and the grandeur of the era highlighting every nuance and intricacy involved. The set of this period drama has been designed and created by Omung Kumar.
Produced by Saregama Productions Begusarai, is a land beyond the law of the land. Prosperous in its own right, living within the boundaries of age-old traditions, this almost forgotten township of today’s India, has a powerful story to tell—of Thakurs, outlaws of the land. A larger than life canvas with characters full of quirks, Begusarai will bring out a whole lot of drama, refreshing dialect with a preview into the real and rustic India!
