MUMBAI: &TV, the new entrant in the Hindi general entertainment channel (GEC) space is buzzing with new activities. In one of its latest initiatives, the channel has tied-up with trivia game app – QuizUp. 

Through this partnership, &TV has become the only Indian GEC to be featured on this global app. 

In sync with the format of India Poochega Sabse Shaana Kaun? a distinctive topic - Common Sense - Indian powered by &TV has been created exclusively for this app.

QuizUp is a real-time trivia game in which one user competes against another during seven rounds of multiple-choice questions across varied topics. Featuring under the Lifestyle Category the topic Common Sense - Indian consists of over 400 unique questions and a person can challenge a random competitor around the globe or even their Facebook friends to establish their shaanpatti!

According to an official release from the channel, the topic was the most played in India from 2 - 9 March with an overall average time spent of 28 minutes. Additionally, users have already spent 8358 hours in total playing the Common Sense - Indian topic.

&TV business head Rajesh Iyer said, “India Poochega – Sabse Shaana Kaun? epitomizes street smartness and blends perfectly with the format of QuizUp where you have two people trying to outsmart each other in a stipulated timeframe. QuizUp is popular across age groups and this partnership has enabled us to gauge our brand consumption and extended the format experience on a digital platform.” 

QuizUp editor in chief Vala Halldorsdottir added, "We are thrilled over this partnership with &TV. Common Sense - Indian topic has been very popular in QuizUp and is a great addition to our platform. After only two weeks, Indian users have already spent 8358 hours in total playing the topic - that is just amazing!"