MUMBAI: Zee Entertainment Enterprises Ltd’s (ZEEL) Hindi general entertainment channel (GEC) &TV is all set to launch an ambitious show titled Meri Awaaz Hi Pehchaan Hai produced by Nivedita Basu’s House of Originals. The show, which is slated to go on air from 7 March will air from Monday - Friday at 8 pm.

According to information available with Indiantelevision.com, Meri Awaaz Hi Pehchaan Hai will be replacing Saubhaghyalakshmi, which will go off air 4 March as it reaches its logical end. Produced by Rashmi Sharma Telefilms Ltd, the show was launched a year back on 2 March, 2015.

The channel’s new show Meri Awaaz Hi Pehchaan Hai marks the television debut of Bollywood actress Amrita Rao, who portrays the character of Kalyani, whereas Aditi Vasudev will be seen as her younger sister Ketaki.

Stalwarts like Deepti Naval and Zarina Wahab have been roped in to play the older versions of the two sisters along with Pallavi Joshi, who will be seen making a comeback on TV.

Meri Awaaz Hi Pechaan Hai will be a finite series and will showcase the musical journey of two sisters - Kalyani and Ketaki - who also happen to be arch-rivals.

Speaking about the new show, &TV business head Rajesh Iyer said, “At &TV it has been our constant endeavour to present differentiated concepts and Meri Awaaz Hi Pehchaan Hai is in line with this promise. The concept, an untold story set against the backdrop of music, brings in freshness both in terms of storytelling and execution. Moreover, the show brings together a powerhouse of talent from Bollywood and Television adding to the gamut of faces on TV.”

& TV’s new offering Meri Awaaz Hi Pechan Hai will be pitched against Zee TV’s Tashan-e-ishq, one of Colors’ longest running shows Balika Vadhu, Star Plus’ mythological show Siya Ke Ram, Sony TV’s Sankatmochan Mahabali Hanuman, Life OK’s Jaane Kya Hoga Rama Re and Sab TV’s Bal Veer in the 8 pm time slot.