MUMBAI: Zee Business, the business news channel from Zee Telefilms stable, has planned three new interactive based shows.

The bidding, chat and opinion poll shows are all set to launch in August. According to a media release, Zee Business is using state-of-the-art technology from a British firm, which allows real-time on-air display of messages sent on a mobile platform.

The first show to be launched is named Boli No. 1 and it will go on air on 8 August. The bidding show has been designed using the unique and lowest bid concept. Through Boli No. 1, the participants can win refrigerators, TVs, mobile phones and lots of other exciting goods for as low as Re 1. Typically, these products will go under the hammer for below Rs 5. Viewers will have to send in their bids on 7575, using the keyword WIN.

News Tonight, which will beams at 9 pm to 10 pm on Zee Business, will also go interactive, with viewers getting a first time opportunity to participate in a discussion. Viewers will first need to register their name using the keyword REG. Once their names are registered on the system, they can use the keyword CHAT and send in their messages/comments/questions to the show. The lower half of the screen will display their messages the moment they get a delivery report on their phone.

On Zee Business Special, which airs at 8:30 pm, the viewers will be asked their opinion on a question on the biggest news of the day. The reply either has to be "Y" for Yes or "N" for No, which will automatically change the bar graph on air. The keyword to be used here is POLL, informs the media release.