MUMBAI: Zee Entertainment Group has bagged the exclusive telecast partners across the world, excluding India of The Times of India Film Awards (TOIFA) 2016.
The partnership is aimed at promoting TOIFA’s grandeur, to reach out to viewers across the globe, which will include some of these regions like Middle East, Pakistan, Asia Pacific, America, Africa and Europe.
TOIFA 2016 Dubai presented by Gulf Air and Splash will be held on 17 & 18 March at the Dubai International Stadium and also will see performances by Shah Rukh Khan, Varun Dhawan, Kareena Kapoor Khan, Jacqueline Fernandez, YoYo Honey Singh and others.
Zee Entertainment Middle East CEO Mukund Cairae says, “It’s a privilege to associate with TOIFA as an exclusive broadcast partner, as Zee is also the global leader in providing entertaining content for global viewers at present. This partnership goes beyond the Middle East region, as we have acquired International telecast rights. With Zee’s global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content.”
TOIFA is going to be promoted across India, Bahrain, KSA, Qatar, Oman and UK. TOIFA has already partnered with Thomas Cook in India and Dadabhai Travels in the Gulf Cooperation Council (GCC) as its Travel Partners.
Zee Entertainment Middle East chief content & creative officer Manoj Mathew added, “At Zee, our simple mantra is to continuously entertain and bring new content to our viewers. We continue to do this with our association with TOIFA and this year the awards have special significance since it is hosted in Dubai.”
He further added, “The event offers great entertainment with performances by some of the biggest Bollywood icons; we are thrilled to partner with the event, which will further delight our viewers not only on-ground but also broadcasting it on Zee Cinema and Zee Aflam for the region.”
For the South Asians audience in Middle East TOIFA will be showcased exclusively on Zee Cinema and for the Arabic audience it will be showcased on Zee’s Arabic Bollywood channel Zee Aflam.
