MUMBAI: Zee Enterprises Middle East has signed a new partnership of its media agency ATL Media FZ LLC with two broadcasting companies in the region namely Cartoon Network Arabic and GEO Television Network.

Established in 2014, ATL Media FZ LLC has made its name in the regional media hub and has been earning profits for the Zee Networks' bouquet of channels. ATL Media now holds exclusive ad sales rights to these channels viz. Zee TV, Zee Cinema, Zee Aflam, Zee Alwan, Z Living, Ten Cricket and &TV.

Following its vision to strategically expand its growth in the region, with this partnership the media agency now boasts the addition of Cartoon Network Arabic, www.cartoonnetworkarabic.com, GEO TV and GEO News to its array of existing channels.

Zee MENAP (Middle East, North Africa, Afghanistan and Pakistan) CEO Mukund Cairae said, “We are proud of the opportunity to represent both these channel's media selling in the MENA region. For the anticipated future, our goal is to continue growing the sales operations and to insure their ambitious targets are met. The popularity of all these channels will provide a boost to further expand our own business in the region.”