Spreading its wings internationally. That is what Subhash Chandra's Zee Network is in the process of doing.

Four Zee channels - Zee TV, Zee News, Zee Cinema and Zee Music - will be available in the Chinese territory of Hong Kong within the next few weeks.

The four channels will be available on Hong Kong Cable (the territory's largest operator) at a bouquet price of HK$ 248 ($31.70) per month, it has been confirmed. Hong Kong reportedly has up to 100,000 resident Indians and other nationals interested in Indian movies, news and entertainment output which will be Zee's target audience. As per current indications, Zee is looking to start beaming in Hong Kong anytime between 15 April and 1 May.