MUMBAI: Come 21 September and Zee TV will be re-jigging its programming line-up as it readies to launch a new show in the 10 pm prime time slot. The channel has pushed its erstwhile 10 pm show Satrangi Sasural to 6 pm now to make way forYe Vaada Raha.
Additionally, Satrangi Sasural, which was aired five days a week from Monday to Friday at 10 pm, will now be aired six days a week from Monday to Saturday at 6 pm. The new show Ye Vaada Raha will be aired from Monday to Friday at 10 pm.
In a bid to fortify its 6 pm time band, come 21 September Zee TV will also be introducing some twists and turns to Satrangi Sasural. The show will enter a new phase after a leap of five years, where viewers will see a new chapter unfold in the lives of the Vatsal family.
Zee TV business head Pradeep Hejmadi said, ”Satrangi Sasural has performed extremely well at 10 pm and has a dedicated viewer base. The objective behind the move is to expand our overall content offering, fortify the 6 pm band while we introduce another promising show with a fresh concept that is male inclusive and has an urban skew - Ye Vaada Raha at 10 pm.”
Post leap, the Vatsals will be seen leading an ordinary life and struggling to make ends with a loss of fortunes. New characters will also be introduced in the storyline.
On the other hand, the new show Yeh Vaada Raha, which is produced by Trishula Productions, explores a unique bond of two young souls. Hejmadi said, “Ye Vaada Raha with its fresh concept captures the purity of a promise and bound to appeal to the sensibilities of these target groups, while also retaining existing viewership.”
Yeh Vaada Raha concept creator Vivek Bahl said, “Yeh Vaada Raha explores the innocent world of Kartik & Survi. They may appear to have precious little in common being born a decade apart, yet they form a bond so strong that Survi will always look out for Kartik, and he, in turn, will go all out to protect Survi from the big, bad world at all times. It’s a show set in Mumbai and the central characters are Maharashtrians, so we’ve looked into the finer aspects of getting the cultural nuances and tonality right. We look forward to a great response from the audience.”
The show has a distinct flavour of Maharashtra’s rich and vibrant culture. Playing a pivotal role in the show, actor Rinku Karmakar returns to television after a gap of nearly two years. The lead protagonist Kartik is played by Ankush Arora, who makes his debut as a lead on television with this show, while child artist Roshni Walia plays the role of Survi.
