NEW DELHI: With a view towards consolidating its position as the leading distribution platform in the country while providing a competitive edge to it, Zee-Turner has embarked upon a number of strategic initiatives that include launch of a new bouquet of channels and introduction of new subscription rate for its existing bouquet.
Also effective January 1, 2005, the price of Zee Turners existing bouquet will stand at Rs. 58.85, incorporating a hike of 7 per cent. Zee-Turners move to revise the subscription price for its existing bouquet comes in wake of the amendment order issued by Trai recently, that provides for revision in the ceiling of cable rates as on 26 December, on account of inflation.
The new bouquet will comprise five channels - Pogo, HBO, VH1, Zee Business News and TV18 Groups new Hindi Business channel. The new bouquet will be priced at a retail price of Rs 40 and a wholesale price of Rs 25 per subscriber per month.
Commenting on the companys latest initiatives, Zee-Turner CEO Siddharth Jain said, "Driven by the objective of offering the very best of entertainment mix to our customers and building profitable relationships with them, we have undertaken these initiatives to increase the reach, viewership and domestic revenue potential for our bouquets existing as well as new."
Jain added, "The most distinctive aspect of Zee-Turners new bouquet will be to fulfill the ever-increasing demand for quality and variety. The new bouquet will provide a major fillip not only to our distribution platform, but also to the 44 million cable and satellite viewers."
"We had been looking at revising our existing bouquet rate for a long time and Trais recent amendment gave us that opportunity. We have also officially informed our cable operators about the revised rates," stated Jain.
With a countrywide network of over 400 dealers, Zee-Turner has the maximum depth and width of distribution in the country. Zee-Turner's comprehensive bouquet already comprises 25 channels catering to every genre and age, and offering quality national and international content at a very competitive pricing.
