NEW DELHI: Zee Uttar Pradesh Uttarakhand is the most preferred channel in its region and has been a resounding hit. According to TAM data, the channel is No. 1 in terms of viewership. The channel has acquired the No. 1 spot leaving behind channels like ETV UP and Buland News UPUT.

The channel has become the preferred channel in Uttar Pradesh and Uttarakhand, because of its informative content that caters viewers from all walks of life. Its programming mix has created a niche for itself, resulting in huge and loyal viewership. Source: TAM, Viewership data in (GTVT'000), CS 15+, Avg. 4 Weeks (Wk 31-Wk 34 '13), Uttar Pradesh.

Going by its philosophy “Apna Pradesh, Apna Desh”, the channel strikes the right balance between National and Regional News, Current Affairs Programming with Feature Programming like Naari, Money Matters, and recently started Debate@8. In a nutshell, the channel’s objective is to inform viewers not only about their region, but also about other relevant information from across the country.

Speaking on the achievement, Zee News Regional Channels editor Vasindra Mishra said, “It’s due to the programming mix and content that we have been successful in educating and empowering our viewers, and this is the reason why most of the viewers in our genre patronise our channel. It has been our constant endeavour to innovate and create content tailor-made for the viewers’ needs and this is the cornerstone to the consistent success of the Channel. Hopefully we will continue to deliver content as per our viewers’ choice and they will continue to like us as always.”

Zee Media CEO Alok Agarwal said, “We have put in the best of our efforts by adapting our self to the regular feedbacks, Zee Uttar Pradesh Uttarakhand resonates well with the people of both the states and best exemplifies the new-found zeal, aspiration and resilience of the people of the two states. Zee Uttar Pradesh Uttarakhand believes is filling a void in the viewing experience of our viewers in these two states. The viewers have selected us over competition and this surely makes us feel special as well as more responsible to our duties.”

Zee Media, which beams Zee Uttar Pradesh Uttarakhand is the pioneer of News Channels in the country and has always been on the forefront of promoting regional programming. With over 100 million viewers, the largest news network in the country has always provided content to its viewers which is topical and of relevance to the viewer, keeping in mind the ever-dynamic taste of the viewers.