MUMBAI: After winning the hearts of Kannadigas with their progressive shows and lovable characters with Zee Kannada, Zee Entertainment Enterprises Limited (ZEEL) is set to further strengthen its foothold in Karnataka, this time with the soon-to-be launched Kannada movie channel, Zee Picchar.

Launching on 1 March 2020, Zee Picchar, the channel boasts of a wide spectrum of films across genres and generations from the industry’s finest stars. With a robust library of 350+ films that includes not just some of the highest ever rated movies on television like Kurukshetra, Doddmane Huduga, Pailwaan , Hebbuli, The villain, but also all-time hits like Mayura, Jogi, Milana, Bul Bul, the channel is all set to provide entertainment like never before to the sandalwood movie fans and leave them with a ‘Hit Dinada Feeling’.

The first look of Zee Picchar was unveiled on-air on Zee Kannada on 9 February with a promotional video, introducing it as the ultimate destination for fans of Sandalwood movies. For the first time ever in Karnataka, the channel is set to telecast 12 Picchar Premieres in 12 consecutive days, in its first month of launch and will also telecast a ‘only one break’ movie at 1:00 PM every day.