MUMBAI: Zee Telefilm's spiritual channel, Jagran will adorn an all new look this summer with a number of new programmes and innovative channel packaging.
The channel is working hard to draw and hold the attention of the young and middle-aged people, while keeping intact its convention viewers in older age groups.
The channel has now lined up program properties that will offer "spirituality" in its true form and at the same time offer entertainment value to its viewers. The channel's viewpoint reflects a secular vision and is trying to get more interactive with its viewers, states an official release.
The channel has started Azan at 8.30 time band everyday. The new programs that are being introduced this month are Flavours of Faith, a program that showcases glimpses of teachings of all religions . A separate program on the life and the teachings of Gautam Buddha is lined up that will narrate stories from the life of Buddha and highlight his teachings in an applicative way along with simple meditation techniques.
Other weekly programs in the pipeline include The Tarot Show hosted by the international tarot reader Nancy Sood, a call in program that answers to viewer questions online. Besides the daily discourses delivered by Osho, documentaries will shown on the channel for the first time ever. Also in the pipeline are special episodes by Shri Ravi Shanker on Art of Living course, program by Vikas Malkani on meditation, international episodes from Bramhakumaries, Interactive Yoga program by the new age Yogacharya Dr. Surakshit Goswmi and an interactive road show based on Astrology.
The channel packaging that includes the recently acquired new look of the channel logo is being done innovatively that offers creatively done fillers or breathers that provide 3-5 minute breaks for the viewers in between scheduled programs. These daily fillers include mini program properties like - Instant Yoga (that carries simple yoga tips for daily use at office, while driving or at home. Customized tips are also available for different age groups-children, youth, middle and aged groups). There is a daily feed of humour with Osho Jokes and Osho statements in his inimitable style.
Vikas Malkani offers a Thought of the Day that provides tips on meditation and enlightenment. The Tips of the Day offers viewers with quick reference applications on Vastu, Feng Shui, Food, Health and Alternate Lifestyle, the release adds.
The channel has also short-listed some most popular mantras and inspirational songs. The mantras have been redone with more ambience, resonance and body in treatment of the songs that offers a fresh appeal to the established or stagnated audio perception.
To top it all, the channel has broadened the scope of its film library and added some legendary titles, that are lined up for telecast this summer. A few of them are socio-patriotic greats of their time - Shaheed (old), Saransh, Eeshwar, Upkaar, Purab aur Paschim, Shaheed Bhagat Singh (new) and more.
