MUMBAI: The kids in Chennai had reasons to rejoice this Children’s day as not only did it mark the official debut of India’s toon phenomenon, Chhota Bheem, Mighty Raju and their friends in Tamil Nadu, but also featured a grand celebration that saw the toon super heroes meeting and greeting their young fans live. It was the opening of Tamil Nadu’s first Green Gold Store, the merchandising arm of the company that created Chhota Bheem. With this, Green Gold has launched its 30th store in India.

The launch of this store adds another feather to Green Gold’s cap. It is the only company to have so many stores across the country retailing merchandise inspired by one of the most popular toon series of India. Chhota Bheem has become a phenomenon with a viewership of over 40 million. A research by ‘Kids Observer’ has ranked Chhota Bheem as the number one choice of kids up to eight years old and amongst the top five for kids in the 9 to 14 years bracket.

“We are excited to launch our store in Chennai on the occasion of Children’s Day. At Green Gold Store, our young patrons need not buy anything. They can simply spend time here and keep themselves entertained with the merchandises for as long as they like. We are looking at creating unrivaled experiences for the young ones at our stores,” says Green Gold Stores head Sudeesh Varma.

“From clothing to comics, bedroom decor to accessories, movies to apparel, board-games to puzzles the store is a one stop destination for every Chhota Bheem fan. Green Gold Store houses all essential Chhota Bheem merchandises and offers a unique experience to his young fans. The store has recently introduced an exciting range of merchandise including a new line of apparel and exclusive range of Chhota Bheem – Avon bicycles”, says Green Gold executive director Samir Jain.