MUMBAI: With the onset of the festive season, Turner‘s kids entertainment channels Cartoon Network and Pogo have lined up special programming blocks for their young viewers.
Starting 14 October, Cartoon Network will present a special block called ‘Maximum Pataka‘ showcasing Indian animation-movies such as Prahlad, Bal Ganesha, Dashavatar, Eklavya - The Invincible and Ghatotkach.
Meanwhile, Pogo will launch the themed franchises - Lights Camera Pogo! Di Wah Wah Li and Lights Camera Pogo! Chhoti Diwali & Badi Diwali.
While under the former block, the channel will feature movies such as Return of Hanuman, Immortal Hanuman and Hanuman, the latter will include movies like Balkhand, Ravan: The Demon King, Ramayana: The Legend of Prince Rama and Ravan Mahayodhya.
The season will also see the network launch new shows to up its viewership rate.
Says Turner International India director - programming South Asia Krishna Desai, "Festive months are high viewership months and we always schedule and launch some of our best programming during these time-periods. Thus, Cartoon Network will see new shows such as Jhakaas Zorori and the animated adventures series Batman: The Brave and The Bold."
Jhakaas Zorori, showcasing the adventures of a scheming fox named Zorori, will premiere on 19 October and air Monday-Thursday. Batman: The Brave and The Bold will roll out on 24 October and will be telecast every Saturday at 11:30 am.
Adds Desai , "Pogo will present the brand new season 7 of the critically acclaimed show M.A.D, starting 11 October, on Sundays at 9 am. Additionally, it will host the world premiere of the animation series - The Adventures Of Hanuman - on 25 October, Sundays at 10 am."
To further heighten the festive spirit, Cartoon Network will be hosting a special Diwali contest called ‘Cartoon Network Popcorn Maximum Pataka.‘ As part of the contest, crackers will appear as bugs on TV screens during the movies aired under the Diwali special block ‘Maximum Pataka.‘ Each bug will have a unique code attached to it, every time it appears.
Elaborates Desai, "Kids will have to call or SMS the code when they see it which will keep adding points to their numbers. Prizes will be given out on a daily basis as well as at the end of the contest. The kid who scores the maximum for all five movies will stand a chance to win the grand prize."
Post this, extending the festive celebrations, Pogo will organise a fun contest to promote its popular movie franchise ‘Lights Camera Pogo‘ in December.
