MUMBAI: US media conglomerate Disney is going mobile to spread its reach among kids in the Middle East.

It has launched a children's mobile phone in the UAE as a result of research that shows that 8- to 13-year-olds use the new media device a lot.

Disney has been quoted in media reports saying that the D100 mobile phone includes Disney ringtones, changeable handset covers, automatic vibration ring during school hours and various restrictions on handset use.

Developed for Disney by Dubai-based Broadlink Research, the D100 goes on sale today priced at Dh399. It will be available through distribution company Al Sayegh Brothers at stores including E4U.

The company notes that while parents are buying mobile phones for their children they worry about them running up high bills, accessing inappropriate content on the internet and not being able to control who their child contact by phone. The product seeks to solve their concerns.