MUMBAI: Disney Pixar title Cars has been released with a record number of DVDs for any animated film from Disney in India. The units (DVDs) released is twice the number compared to Finding Nemo, which had exceeded market expectations in the past, asserts an official release.

The movie is being released by Excel Home Videos (licensee for Walt Disney's home entertainment business- Buena Vista Home Entertainment).

Excel Home Videos managing director M.N. Kapasi said, "The success of animated movies on Home Video in India has been an eye opener for marketers focused on the Indian landscape."

"The growing clout of children in the household's buying patterns combined with their affinity and knowledge of latest technologies has indirectly contributed to the success of children focused content on home video. Also, animated content scores high with parents as they can be watched without parental guidance," he added.

The growth also has been attributed to the increasing acceptance of animated content by other age groups, thus making animated movies a perfect family viewing spectacle. The DVD will also be released in Hindi, adds the release.

Cars story is about hotshot rookie race car Lightning McQueen who is living life in the fast lane until he hits a diversion on his way to the most important race of his life. Stranded in a forgotten town, he meets a variety of quirky characters who help him discover that there's more to life than trophies and fame.