MUMBAI: As a first time initiative, Mattel Toys India has extended it's flagship girl centric brand Barbie with the launch of a signature fragrance called "B." This was unveiled at a fashion event in Mumbai showcasing the new Spring Summer Hot Wheels and Barbie 2007 collection for boys and girls.

As the market for kid's branded apparel in India is expanding, this new category caters to the 2 to 14 years age group. The Hot Wheels range features casual wear, that consists of the Racer wear that emphasizes on graphics, the Madfast collection in flamboyant colours, Jackets and Attitude collection that strikes a balance between design and practicality and the Streetwear collection that exudes urban vibes. To complete the look, Hot Wheels sunglasses, ride-ons, schools bags and accessories.

The Barbie Spring Summer collection emphasis the Spring-Meadow look with pretty pinks, the Sporty look complete with the racquets, scooters and shrugs, the Summery look with twist shrugs, vests and the Rock Star look with faded jeans, blazers and coats. Creative accessories like Barbie school bags, sunglasses, guitars, boom boxes, skateboards, surfboards and helmets have been added to the collection, states an official release.

The signature fragrance "B" is packaged along with a sparkling Barbie "B" charm and is priced at Rs.650 and Rs. 500 for 75 ml and 40 ml respectively.

Mattel Toys managing director Sanjay Luthra said, "Kids define their popularity and success by the brands they wear, play and live with. On an emotional level, Barbie is the ultimate aspirational figure for a little girl symbolizing intelligence, success and beauty.

"Similarly, Hot Wheels as a brand embraces the natural competitive spirit that boys possess. Kids can easily identify with the inheritant qualities that these brands posses and I am ecstatic on the launch of this new collection…another new from Mattel."