MUMBAI: Independent children's entertainment company DIC Entertainment and children's broadcaster Nickelodeon International have concluded an agreement.

Nick has acquired the rights to the adventure series Trollz.

Nick has acquired the rights for 27 half-hour episodes of the comedy-adventure series which will air in 69 territories including india.

Trollz has been produced in traditional animation. On the show five friends live by the credo Best Friends for Life. The storylines reflect the everyday life of today's young teens-- the trials and tribulations of teenage friendships; and dealing with such issues as popularity, love, loyalty, identity and integrity. While they have real teen issues, they are also interested in fashion, hair, malls, "spell phones," magic, parties and all the fun that goes with being a teen.

Last year DIC had acquired the worldwide entertainment and licensing rights to the classic, spiky- haired Troll character. The Troll brand has a 50-year-old heritage.

The rollout of Trollz in the consumer products category is part of DIC's "360 Degree" approach for brand development of the property, which also encompasses an interactive, persistent web community, home entertainment, television, games, music and vigorous pre-teen targetted marketing campaign.

Nickelodeon claims to reach 291.9 million households in 166 territories worldwide through 27 channels, 21 branded programme blocks, and two broadband services across Africa, Asia and the Pacific Rim, CIS/Baltic Republics, Europe, Latin America and the US.