MUMBAI: Nick has done it again and how! India’s favourite kids’ entertainment channel has scored a smashing 11th consecutive year at the No. 1 spot in the kids' genre, proving that when it comes to young eyeballs, it still rules the remote.

Backed by a vibrant lineup of homegrown IPs and stories that strike a chord with both children and their parents, Nick's secret sauce lies in its ability to entertain while staying relatable. Leading the charge is ‘Chikoo Aur Bunty’, the show that has remained the No. 1 in the category for three years straight, a feat as rare as a perfectly quiet playdate. Not far behind is the ever-endearing ‘Motu Patlu’, still a favourite across age groups and proving good storytelling never goes out of style.

JioStar, president -for entertainment Alok Jain said “With 4 out of 5 kids in India tuning into our kids’ franchise, and the rise of co-viewing, particularly among young parents, we see this as a testament to the trust, relatability and deeper engagement our stories create. Shows like Chikoo Aur Bunty, which have held the 1 spot in the kids’ category for 3 consecutive years, demonstrate the powerful connection Nick enjoys with kids and families. Nick being the No.1 kids’ channel for 11 years straight is not just a reflection of viewership, but the deep emotional bond we’ve cultivated across generations. We look forward to bringing in non-stop entertainment for kids and families with our beloved characters and engaging stories.”

And Nick's impact goes far beyond just kids. It ranks among the top General Entertainment Channels (GECs) on both Pay TV and Free-To-Air platforms, a nod to the growing trend of families watching together no remote wars necessary.

From digital campaigns to live events, influencer tie-ups to school-based engagements, Nick has created an ecosystem that extends far beyond the living room. Whether it's mall activations, games, merchandise, or its strong social media presence, Nick has ensured it’s part of a child’s world 24/7 both online and offline.

As the channel steps into another year, expect more original shows, fresh characters, and stories that blend fun with heart. Because if there’s one thing Nick has proven, it’s that when it comes to kidertainment, it’s always ahead of the game by a whisker, or maybe a bright orange hair.