MUMBAI: 'Edutainment' is the buzz word for kids all over the world today. With the boom in DVD technology, children cannot be left behind and need much more than just entertainment.

To capitalise on this home video major Shemaroo has tied up with Crossword Book Store to screen Children's Film Shows at various Crossword Book Stores across India

The show runs for half an hour and the stories screened are taken from their exclusive kids product BookBox which is Internationally Acclaimed and which has Won Awards from World Bank's Global Innovation, Stanford University, Tech Museum of Innovations, The Institute for Social Inventions, London (U.K.) and The Manthan AIF Award. BookBox is available on stands for Rs. 99. In Mumbai the screening takes place on Sunday 25 February 2007.

The Film Show will be followed with a Claymation or Colouring Contest. This event has been conducted at the Juhu and Mulund Crossword Book Store where the response was encouraging the firms says.

Shemaroo Entertainment VP Hiren Gada says, "This edutaining film screening will definitely help in reaching out to parents across India. BookBox being a breakthrough kids product needs to catch the attention of parents all over. And this National Campaign will ensure awareness among parents, schools and teachers about this award winning, internationally acclaimed kids product."