MUMBAI: Endemol has sold Big Brother into Vietnam for the first time, with VTV commissioning 65 episodes to air later this year.

The local version will run over nine weeks on VTV6. In total, more than 20 series of Big Brother will air this year in more than 70 countries, including the US, the UK, Spain, Israel, Latin America, CEE, Asia and Africa.

Endemol managing director of Asian operations Fotini Paraskakis commented: "Big Brother continues to be an unstoppable blockbuster more than a decade since it first launched. Following the format's proven success in other Asian territories we are proud to be bringing it to Vietnam for the very first time and we're in no doubt that VTV6's audience will love it."