MUMBAI: The second-largest media and entertainment company in India, Zee Entertainment Enterprises has added another channel to its catalogue.

A year after Zee launched its second brand ‘&’ with &pictures, it has added the HD version of the channel to its growing bouquet of channels.

 &pictures HD will focus on bringing the Bollywood blockbusters, mega premiers and Hollywood hits together to a single destination. The channel is currently available on Dish TV and will soon be available on Videocon d2h.

Aimed at targeting the younger mindset, ‘&pictures’ went on-air on August 18 2013. The channel endeavors to build upon the existing film and digital resources to create a continuing conversation with an audience and engaged with the world around them. 

The Ampersand depicts the new age viewer's graceful ability to connect with cultures, people and practices, says the channel.

India’s premium interactive and movie channel, ‘&pictures’, has always endeavored to provide its audiences blockbuster films through innovative and ground-breaking campaigns. The channel aims to showcase the best of Bollywood and provide complete entertainment to its viewers. The channle’s library consists largely of films released in the last 10 years including blockbusters like ‘Kai Po Che’, ‘ABCD’, ‘Barfi’, ‘English Vinglish’, ‘Love Aaj Kal’, ‘Agent Vinod’, ‘Desi Boyz’, ‘Kambakt Ishq‘ and ‘Break Ke Baad’, ‘Chennai Express’, ‘Zanjeer’, ‘Besharam’ etc.