MUMBAI: In order to stand out in today’s cluttered television environment, more and more channels are going that extra mile to promote movies and premieres with various innovations.

While recently Farhan Akhtar and Vishal Dadlani came together to produce a music video for the television premiere of X-Men: Days of the Future Past on Star Movies, this time round Times Network’s English entertainment channel Romedy Now has done something different for the telecast of Despicable Me.

The channel has created a catchy promo titled Bo-Bo-Bomedy inspired by the original Banana song to promote Despicable Me, which is the Romedy of the Month. The funky song invites viewers to watch the ever-lovable minions.

Despicable Me is the story of Gru – a super villain who adopts three girls from an orphanage and Vector, a rival who steals the Great Pyramid of Giza. When Gru learns of Vector's heist, he plans an even greater heist to shrink and steal the Earth's moon.

The special 40-second promo, Bo-Bo-Bomedy features the minions in their true characteristics as seen dancing with three daughters.