MUMBAI: Earlier this year, Shagun TV, country's first 24-hour wedding entertainment channel, was launched with a promise to have shows that were not only unique but also exciting to all matrimonial-related matters, whether it's astrology, shopping or honeymoon travel planning.

Trying to stay true to its theme, the channel is launching its first game show Jodi No 1.

The game-show will try to explain the importance of marital relationship through each of its round. It will witness the participation of four married couples who will be tested on the grounds of compatibility. And the couple winning the majority of rounds will be the winner of the episode and will move closer to the trophy of Jodi No 1.
The game show will highlight the importance of marital relationship through each of its round

The sequence of rounds will try to see how well are the couples aware of each others likes and dislikes, how quickly they understand each others non verbal quos, how well is their understanding about rituals and customs of marriage, how much romance is instilled in their relationship and how much fun factor exists between them.

"It is a niche channel and will cater to only a limited audience. So it is hard to say how will the channel or the show work," says a media planner who went on to state the example of a matrimonial show, aired on a leading GEC a few years back and hosted by an actress, failed to garner much ratings.

The one hour show will be hosted by actor-cum-anchor Agastya Jain and Sugandha Sharma and will be aired from 30 August, every Friday to Saturday, 8 pm onwards.