MUMBAI: After BARC (Broadcast Audience Research Council ) India's rural data roll out, the broadcasters who were only targeting the premium consumers with premium launches in a big way, are now focusing on the FTA market also.

Broadcast giant Star India is set to launch a new movie channel named ‘Star Utsav Movies’.

As per available information Star India is planning to launch the channel in the month of June, once the IPL gets over.

A source close to the development has confirmed the news to Indiantelevision.com,” Star Utsav Movies will be an FTA channel and the catalogue will have a mix of both old and new.”

Since BARC India's rural roll-out, Star India’s FTA channel Star Utsav has been constantly featuring in the list of top GEC channels. It has also made appearances in the list of top channels in across genres category.