9th October, 2014: It takes more than mere mortals to showcase the God of Thunder on the small screen. No wonder then that it’s Star Movies, the leading English movie channel of the country who’s introducing Thor: The Dark World on 19th October, 2014.
Star Movies always creates new benchmarks in movie marketing every time they showcase an epic film and this time they have captured the essence of mighty Thor in the best possible way. This Diwali, as Thor ensures that good wins over evil with his mighty hammer; Star Movies has ensured that you don’t miss Thor’s greatest source of power.
They have created a first-of-its-kind 3D art installation that will showcase the magic and brilliance of the Mjölnir – Thor’s Hammer. When you witness this three dimensional immersive and intimidating masterpiece make sure you watch your step, else you might just fall into an abyss.
This Diwali, darkness in the form ether may try to dampen our spirits, but Thor and Star Movies along with their followers will try to put an end to the evil and lighten up the day.
Facebook and Twitter campaigns using #ThorOnStarMoies will give its followers a chance to win exclusive Thor merchandise every day leading up to the premiere.
To ensure that the God of Thunder gets a loud welcome as he flies down to earth, there will be special messaging on Jet Airways & PVR Cinemas as a part of the integrated promotional campaign.
Star Movies has also partnered with the leading chain of Gold’s Gym for the Thor Try-outs – the ultimate competition of strength and endurance across Mumbai, Delhi, Pune and Bangalore. After all, even the mighty Thor might need back-up.
On the occasion of the premiere, Mr. Kevin Vaz, General Manager – English Cluster, Star India said, “Diwali is one of the most awaited festive seasons in India. So what better way to welcome the onset of Diwali on Star Movies than to showcase one of the biggest Hollywood blockbusters of 2013 – Thor: The Dark World on 19th Oct. The movie had a worldwide collection of more than $644 million and is a visual treat to our viewers. As always, at Star Movies we want to immerse our viewers in a holistic movie screening experience.”
