MUMBAI: ZEE BISKOPE, the 24-hr dedicated Bhojpuri movie channel, is all set to keep up its promise of offering a bouquet of category firsts to its consumers on the occasion of Holi. Adding to the exuberance of the festival, the channel will keep its audience enthralled and entertained with the World Television Premiere of the 2019 Pawan Singh blockbuster ‘Sher Singh’ on Tuesday, 10 March at 6:30 pm in the Jila Top slot.  

Celebrating the myriad shades of entertainment this Holi, ZEE Biskope will launch the first ever digital mascots of a Bhojpuri movie channel – Bhaiyaji & Gamchaji. The character of Bhaiyaji will portray a cool, carefree and true Bhojiwood buff who engages with the audience showcasing his expertise in Bhojpuri movies. Gamchaji who personifies the symbolic Gamcha of the region, will be complimenting Bhaiyaji. The duo will be revealed on the channel’s social pages this Holi.  Adding to the galore, the channel will also launch its brand song video across digital & television platforms.

Just when you think that’s all for the festival of colours, ZEE Biskope brings out more from its kitty. Right after Holi, the channel will extend its marketing campaign further with digital wall paintings across Bihar, Jharkhand & UP. These would be illustrated visuals featuring the top 3 superstars of Bhojiwood and brand ambassadors of ZEE BISKOPE – Nirahua, Pawan Singh & Khesari Lal Yadav. The channel will also launch #LahariyaChallenge on-ground through a canter activity across Arrah & Chhapra where participants will be gratified for their entertaining performance on ZEE Biskope ’s brand song.

Talking about the Holi launches, Zee Biskope & Big Ganga business head Amarpreet Singh Saini said, “Since its launch, ZEE BISKOPE has always offered its viewers with category firsts. Holi will be no exception. Be it the launch of the digital mascots - Bhaiyaji & Gamchaji or the illustrated digital wall paintings; be it #LahariyaChallenge or the brand song, the channel has meticulously catered unique offerings throughout, with a viewers first approach. The brand has big plans for the market in the coming months to keep up the momentum.”

ZEE Biskope aims to be create a platform for its viewers to celebrate authentic Bhojpuri entertainment to its unabashed best. Keeping the viewer at the core of what ZEE Biskope stands for, the channel offers them a content library of 300+ movies that spans an array of diverse, yet popular, genres that include romance, drama, action and comedy. The channel is available on DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable and DTH platforms.