Mumbai: Zee Cinema and &pictures have bagged multiple awards at the Promax India Awards 2021 for their campaigns across prominent categories.

Zee Cinema bagged a gold in ‘Best Social Media Campaign For A Programme’ along with a silver in ‘Best Holiday/Festive Promo’ for their innovative, insight-driven campaign - '2020 Ka The End.' The campaign was an initiative to spread positivity in a cinematic way by launching an interactive campaign to knock out the most hated metaphorical villain 2020 and encourage people to wish for a hopeful tomorrow. The channel won a silver in ‘Use of Celebrity/ Influencer/Talent Using Social Media’ for delivering a socially relevant message that the channel interweaved together with actor Taapsee Pannu for the world TV premiere of her film, "Thappad."

&pictures was awarded for their unique design and engaging social media campaign. It won a gold medal for the ‘Best Logo Design across multiple media’ and a silver for ‘Best Social Media Campaign for a channel or brand’ launched under the recent unprecedented brand refresh campaign ‘On Nahi Full On.' The campaign was a strategic initiative to build a strong resonance with the consumers and reinforce the brand’s perception of being a fun and energetic destination. The engaging campaign struck the right chord with their target audience.

“These campaigns spoke highly of the individual brand ideologies of the channels which trickle down to bringing an unmatched experience for audiences,” said a spokesperson from Zee Entertainment Enterprises Ltd. “With top-notch family entertainers, across channels, Zee Hindi movie cluster has impeccably worked towards crafting communication that builds a deeper connection and speaks directly to its audiences.”