MUMBAI: Zee Telefilms Limited (ZTL) is beefing up its convergence division. The company has appointed London-based investment banker Neil Chakravarthy as senior V-P business strategy and convergence.
 

ZTL has identified multiple focus areas like content, strategy and technology to strengthen the division. Based out of Mumbai, Chakravarthy is overseeing the content and strategy part.

Speaking on the significance of convergence in the network's business, ZTL CEO Pradeep Guha says that the division has been given the status of a third revenue stream.

"Convergence is becoming a big stream of revenue. Right now, we are basically concentrating on telephony, including the mobile technology. In the next phase, we will be bringing in more platforms," he says.
 
 

As reported by indiantelevision.com earlier, Zee Network is betting big on the wireless segment. It has aggressive plans to explore the technology to drive interactive viewership. Apart from upgrading its mobile interactive technology with rich media content like mobile videos and imageries, the network has plans to launch a mobile based interactive service that will address public grievances.