MUMBAI: If you are a Hindi movie buff and can’t stop yourself from humming the songs from industry’s golden era of music, chances are 90 per cent of them are by R D Burman, who is fondly remembered as Pancham Da. His life was all about tunes, melodies and to celebrate this passion and dedication towards the art, 92.7 Big FM has announced a unique on air concert titled Yadon mein Pancham from 22 June to 27 June at 7 pm.
The program will feature a vast repertoire of evergreen classics that will be a treat for all Pancham Da fans of the radio station.
What’s more, to liven up your stereos will be singing sensations Akriti Kakkar, Kanika Kapoor, Tochi Raina, Benny Dayal and Abhinanda Sarkar, paying tribute to the maestro with their own renditions of his songs. Some of these include Dum Maaro Dum, Humein Tumse Pyaar Kitna, O Haseena Zulfon Wali, Rimjhim Gire Saawan, Piya Tu Ab Toh Aaja, Chura Liya Hain Tumneamongst others.
Expressing her excitement on being part of the show popular singer Tochi Raina stated, “Pancham Da’s talent remains unmatched even today. I loved his style of music. He belonged to Tripura where there were a lot of jungles and any kind of sound fascinated him; that fascinates me because I believe that it explains his love for music and his desire to creating newer music. I feel privileged to able to pay a tribute to R.D. Burman and there is no better way than to sing his songs.”
The on-air unplugged concert will be supplemented by entertaining interviews with the artists by RJs across the 92.7 Big FM network in India.
92.7 Big FM national business head Ashwin Padmanabhan said, “With R.D. Burman’s everlasting music spread across a broad spectrum of music lovers, it still rules the list of our favourites even after two decades. There is no better way to commemorate his birth anniversary than to have our musicians of the new generation come together to pay tribute to R.D Burman’s timeless music through an on-air concert on the country’s only retro music station 92.7 BIG FM, Hit Thee Hit Rahenge.”
The Yadon Mein Pancham on-air concert will be supported by 360 degree marketing initiatives including teaser promos during morning and afternoon shows across India’s largest FM network – 92.7 Big FM.
