MUMBAI: To provide an extra dose of entertainment to music lovers, 9X Jalwa has partnered with Ruffles Lays to present viewers with a special integrated show titled ‘Lays Magical 15’. In every episode of the show it will feature 15 blockbuster songs from Bollywood's most prominent production banners like Rajshri Productions, Mukta Arts, Dharma Productions, RK Films etc.

Besides the popular tracks, Lays Magical 15 will also feature interesting trivia around the film and its music.

9X Media chief revenue officer (CRO) Pawan Jailkhani believes that the special show will provide the viewers with forever young flavour of Bollywood and help the brand reach out to its target consumers (15-24 age group).

He further says: “Being the country’s largest music television network, 9X Media through its five channels is a big influencer amongst the youth. Our innovative and compelling content has always resonated well with our viewers. Majority of the big marketers and advertisers engage with us through cutting edge brand integration campaigns featuring our animated characters.”

The show will air every Thursday at 7pm and repeats will be shown every Friday at 7pm.