MUMBAI: Building on its extensive music offerings and tradition of delivering content in new, integrated and unique ways, Comcast announced that it will offer customers a behind-the-scenes look at Bon Jovi on their North American Sprint Presents Have a Nice Day Tour.
"Comcast is going on the road with Bon Jovi and delivering unique tour content to our customers' homes when and how they want it. This is the first time we are partnering with an artist to offer integrated, exclusive content online and On Demand," said Comcast senior vice president marketing Marvin Davis.
"You're in command, we're On Demand. We are happy to join the Comcast family as the first band to take you behind-the-scenes on the road On Demand. I know the Comcast team is committed to delivering the absolute best to their viewers, and Bon Jovi is about two things: the music and our fans. By partnering with Comcast, we get to break new ground together and provide the ultimate on the road experience," said Jon Bon Jovi.
Together with Bon Jovi, Comcast will offer customers a truly integrated cross-channel music experience. Fans can access unique exclusive content online and On Demand, enabling them to keep up with the band and decide for themselves how they prefer to receive their music content. Comcast customers will be able to access content such as:
- Bon Jovi gearing up backstage for the first show in Des Moines, Iowa
- Footage of the stage crew as they prepare for the first show in Des Moines, offering an exciting glimpse of how a tour comes to life
- A private "stripped down" performance for military personnel at the Fort Monmouth army base right near Jon Bon Jovi's hometown
- First-ever look at the band filming the video for Who Says You Can't Go Home Again, the second single off their album
- Making of the video for Welcome to Wherever You Are
- And much more as the Sprint Presents Have a Nice Day Tour winds through North America
Music On Demand, online and on your terms
Through the partnership with Bon Jovi, Comcast builds on the already established unique and integrated music experience that it offers its customers On Demand with digital cable and online at http://www.comcast.net.
Music is the fastest growing category for Comcast On Demand, with a 135 per cent increase in music video orders from 14 million in February 2005 to 33 million in November 2005. Users can view music videos, concert footage, take guitar and voice lessons, and now sing along with the recently launched Karaoke On Demand. In the first two weeks after launch, Karaoke On Demand received more than 1.1 million views.
The Music Channel on Comcast.net is an engaging, involving, dynamic destination where Comcast customers can watch the latest hit videos in Comcast's innovative broadband video player, the Music Fan; listen to music by tens of thousands of diverse artists through the award-winning Comcast Rhapsody "Unlimited" or "Radio PLUS;" read up-to-the-minute music news and even learn about the music industry, including digital distribution.
Front Row Marketing Services, a subsidiary of Global Spectrum and one of the Comcast-Spectacor companies, was instrumental in bringing the partnership between Comcast and Bon Jovi together.
