MUMBAI: Indian music isn’t just making waves; it’s orchestrating a global takeover. Spotify’s latest data reveals that songs by Indian artists saw a staggering 2000 per cent growth in international consumption since 2019. With listeners across continents grooving to everything from Hindi bangers to indie hip-hop, India’s sonic footprint is bigger than ever.

From chart-topping pop and hip-hop to timeless Hindi melodies, 2024 proved that music from India isn’t just for domestic ears—it’s a global phenomenon. Leading the export charge were artists like Arijit Singh, Pritam, Anirudh Ravichander, Karan Aujla, Shreya Ghoshal, and A.R. Rahman, among others. Their music didn’t just travel; it dominated playlists worldwide.

Spotify’s report highlights that 65 per cent of the top 30 most-exported tracks came from outside the film industry, marking a shift toward artist-first music. The most-exported songs included:

.  Big Dawgs – Hanumankind, Kalmi

. Akhiyaan Gulaab (From Teri Baaton Mein Aisa Uljha Jiya) – Mitraz

. Naina (From Crew) – Badshah, Diljit Dosanjh, Raj Ranjodh

. Sajni (From Laapataa Ladies) – Arijit Singh, Prashant Pandey, Ram Sampath

. Tauba Tauba – Karan Aujla

. Jagga Jatt – Badshah, Diljit Dosanjh, Ikka, Sez on the Beat

. Millionaire – Yo Yo Honey Singh

Not only are Indian artists reaching new audiences, but music in regional languages is thriving worldwide. Hindi, Punjabi, Tamil, Malayalam, Telugu, Bengali, and Gujarati songs saw significant growth, with major consumption in the USA, UK, Canada, Pakistan, and Malaysia. Hindi pop, Punjabi hip-hop, and Tamil pop led the charge as the most-streamed genres outside India.

And, of course, Hindi music nostalgia never fades. Classic hits continued to dominate streams, proving that good music never gets old. Timeless tracks like Chammak Challo (Akon, Hamsika Iyer), Tum Hi Ho (Arijit Singh, Mithoon), and Agar Tum Saath Ho (Arijit Singh, Alka Yagnik) remained favourites among global listeners.

With India’s music scene evolving and digital platforms breaking down borders, 2024 was just another step in an unstoppable global journey. Spotify’s insights prove one thing—whether it’s film soundtracks or independent beats, India’s music isn’t just being played; it’s being celebrated worldwide.