BANGALORE: Radio Mirchi, Bangalore's Sakkhat hot radio station is always at its wackiest best when it comes to engaging with the people of Bangalore. The auspicious occasion of Makara Sankranthi saw an unique celebration - a cow dressing contest where the best dressed 'Cow' was crowned Miss Rang De Sankranthi !

The contest started off with a gathering of cows from in and around Bangalore on an early Monday afternoon. The owners were seen enjoying themselves dressing up their cows and getting creative with ribbons, colour papers etc. to outsmart the rest. Once ready, the cows were made to "Cat Walk" around the grounds to judge the three best dressed cows! Also seen enjoying herself was the renowned film director Kavitha Lankesh who gave away the prizes. The winner sauntered away with attractive cash prizes like: Rs, 4000/- for the winner, the first runner up won Rs. 3000/- and the second runner up won Rs. 2000/-.

Commenting on the occasion, Mr. Romen Sood, Executive VP and Regional Director South and East, Radio Mirchi said "Radio Mirchi is rooted in the culture of this city, identifying with traditions that mark any important festival. Our initiative 'Rang De Sankranthi' is aimed at adding colour and a streak of uniqueness to the cheer & gaiety that marks Makara Sankranthi celebrations in the city."

The Makara Sankranti celebrations in Bangalore kick started on Jan 11, 2007 with a Rangoli competition called "Rang De Sankranthi" which was held at different pockets of the city. A traditionally decorated 'Canter' was also going around the city spreading cheer by distributing Pongal, Sugarcane and the traditional "Yellu Biru".