MUMBAI: Iconic Fusion Rock Band from India, Indian Ocean is all set to launch their latest and coolest ever album, Tandanu on Pepsi MTV Indies, the world’s biggest indie stage. Pepsi MTV Indies, the world’s largest platform for independent sub cultures and has been built in collaboration with a collective of artists and supporters of the independent scene, will be the official launch partner for the eagerly awaited album created by indie rock legends Indian Ocean in association with some of the biggest names from the Indian music scene.
The song – Gar Ho Sake – created in collaboration with renowned Hindustani classical singer ShubhaMudgal will be premiering on Pepsi MTV Indies on 26th April 2014 at 8PM through a unique half an hour episode which will showcase the journey of the band when theychose to make this song and the riveting story behind the song itself. The episode will also feature a performance of the song by Indian Ocean and ShubhaMudgal. The song will then be released for listeners to enjoy on www.pepsimtvindies.com and on iTunes.
After releasing their last album ‘16/330 Khajoor Road’ in 2010, the legendary band is back with their inimitable style of rock music albeit with some big surprises. ‘Tandanu’ is a collaborative album where Indian Ocean has recorded songs with many heavyweights from the world of Indian music that include names such as ShubhaMudgal, Karsh Kale, Shankar Mahadevan, Kumaresh Rajagopalan, Pt. Vishva Mohan Bhatt, V Selva Ganesh and Vishal Dadlani. Each song in the album has a unique story behind it and has been hand-picked by the band for the philosophy and the poetry behind the song.
Speaking about their album and premiering it on television, DhruvJagasia, Manager forIndian Ocean said, “For the first time ever an album of this magnitude is being premiered on television. Pepsi MTV Indies is the need of the hour as there’s so much fabulous content being produced in the country that needs to be showcased. Working with the Pepsi MTV Indies team for Tandanuhas been a pleasure as they worked with us, letting us have an open hand in the creation of this show for launching the album. It has been one exhilarating journey to bring out this album and the seven songs are unique and diverse, each with its own distinctive character. We hope people enjoy the show and the songs as much as we enjoyed making them!”
Talking about this interesting development, Aditya Swamy, Head – Pepsi MTV Indies, said,“Within two months of the launch, Pepsi MTV Indies is available in over 20 mm homes and is fully integrated across the web and mobile. This is the power we wanted to give our indie artists, the power to reach out and connect with young India. To have Indian Ocean use our platform is a matter of immense pride for all of us and we look forward to partnering with creators across art forms to explode the indie scene.”
Starting 26th April 2014 at 8 PM, each Saturday, one song from the album will be released in the form of a half an hour episode on Pepsi MTV Indies. Tandanu, the album will feature a mélange of songs depicting stories of peoples’ struggles across various regions in India and each artist collaborating for the album has been chosen by Indian Ocean for more than just their musical abilities. Their backgrounds, their own roots will be reflected through each of the songs. The album also includes one instrumental track.
