MUMBAI: Red FM, which positions itself as India’s station of expression has announced its support for ‘Switch for Mumbai’.
This is an initiative by Greenpeace to protect the city of alarming climate changes such as Global Warming and subsequent results such as Flash floods and Cloud Bursts.
The station gives the example of Pirates of the Arabian initiative. the aim was to visit locations using the high-energy guzzling bright light bulbs (regular light bulb we see all around). The aim was to switch them with energy efficient compact fluorescent light bulbs (CFLs). CFLs consume five times less energy and last 10 times longer in energy conservation and cost savings.
Red FM COO Abraham Thomas says, “Switch for Mumbai initiative by Greenpeace is an attempt to look beyond the role of government and question ourselves on the root causes of these unusual climatic changes in the region. This initiative is our attempt to positively contribute towards the awareness of global warming and our environment.”
Greenpeace India executive director Ananthapadmanabhan said, "Switch for Mumbai is a call to all Mumbai citizens, especially the youngsters to come forward to demonstrate their willingness to guard our city against adverse climatic changes. I am very happy that Red FM has taken the lead in making sure that the Switch For Mumbai message reaches million of Mumbaikars. We as Greenpeace couldn't have done it by ourselves."
Greenpeace says that an initiative at such a mass scale required a platform like Red FM to spread awareness amongst common people. Red FM’s interesting take on the campaign was to involve the people into making small changes in their daily lives to help save the environment. So be it RJs endorsing and accompanying the Pirates in their Raids, or celebrities like Vasundhara Das, Nikhil Chinappa, Sushma Reddy endorsing the cause and talking about it on-air to the listeners, Red FM is doing its very best to involve the masses.
The station says that hundreds of callers are calling in everyday to talk about the change CFL has made in their lives such as decreasing electricity usage, and reducing electricity bill amounts. There have also been cases of complete colonies of more than 12,000 families having switched to CFL resulting in a huge reduction in energy consumption for the colony.
Red FM has also started its recruitment for Pirates. For more details regarding how to apply, one can tune in to it call in to` Red FM at 66935935 or SMS “Switch” to 4646.
