MUMBAI: Hindi music beats are going global, and Sony Music Publishing (SMP) is ensuring they reach every corner of the world. Sony Music Publishing and Tips Music Ltd have renewed their exclusive global publishing agreement, marking an expanded multi-year deal that now includes Youtube (worldwide, excluding India) as a key platform for publishing exploitation. This strategic move will propel Tips Music’s legendary catalogue onto the global stage with even more firepower.
The partnership underscores a shared mission-to amplify Indian music’s international presence. As Bollywood soundtracks and independent Indian music continue to gain traction worldwide, this deal grants SMP extended rights to Tips Music’s 32,000+ track catalogue across 24 languages. That means more Indian music in films, TV shows, ads, and digital platforms everywhere.
Sony Music Publishing’s president - international Guy Henderson expressed enthusiasm about the continued collaboration, “We are thrilled to be expanding our relationship with Kumar and his team at Tips. Tips’ exceptional growth has been a constant factor over many years. Sony Music Publishing looks forward to an exciting future with Tips, with their continued growth and success around the world.”
For Tips Music Ltd MD Kumar Taurani the renewed partnership signals a new era of global impact, “Building on the success of our initial partnership with Sony Music Publishing, this renewal marks an exciting evolution in our global publishing business. In just over a year of collaboration, we've seen remarkable growth in our international music usage, with our songs finding new listeners across continents. Adding Youtube as a platform opens significant new avenues for our artists and catalogues to reach audiences worldwide.”
Beyond global distribution, the partnership is set to maximise publishing revenues through Sony Music Publishing’s advanced reporting systems and global partnerships. Tips Music Ltd CEO Hari Nair highlighted the significance of this, stating, "Sony Music Publishing has the best teams and world-class reporting systems, allowing Tips to monitor publishing revenues. The enhanced agreement with SMP enables us to leverage their unparalleled international network of partners and societies globally. The addition of Youtube should drive significant growth in our international publishing revenues.”
Meanwhile, Sony Music Publishing India MD Dinraj Shetty emphasised the larger vision, “Our strengthened partnership and renewed collaboration with Tips Music marks a new era of growth and global impact. By combining their iconic catalogue with our publishing expertise, we are committed to bringing the soul of Indian music to audiences worldwide.”
Tips Music isn’t stopping at just licensing and publishing. The company plans to invest heavily in 12-15 Hindi and regional film albums annually, alongside a robust slate of independent music under Tips Originals.
As Indian music continues to captivate audiences worldwide, this partnership positions Sony Music Publishing and Tips Music at the forefront of this cultural expansion. The deal is expected to significantly boost publishing revenue streams while creating new opportunities for collaboration, sync licensing, and digital growth.
