If its Kyunki Saas Bhi Kabhi Bahu Thi from the Balaji stable in the evening prime band, UTV's Shagun is currently the number one non prime time show on television among Hindi speaking audiences. The unfolding drama has left Sony's Ghar Ek Mandir, Zee TV's Babul Ki Duniya and even the newly launched Chandan Ka Palna on Zee far behind in the soap race, according to a company release.

It is among the top 4 shows today on Star Plus after KSBKBT, Kahani Ghar Ghar Ki and Kaun Banega Crorepati, despite being in the afternoon time band, the release adds.

Shagun has steadily climbed the TRP charts to garner ratings better than many prime time programmes. Says Zarina Mehta who created the show: "We are delighted that our story is appealing to audiences. Shagun is about two sisters Aradhana & Arti who love each other more than life itself. But Aradhana is "abshaguni" (jinxed) and somehow manages to bring terrible unhappiness not only to herself but worse still to those she loves most. Shagun is a tragic and beautiful story of Aradhana's struggle to win despite her own fate."

Latest TAM data collated for a three-week period across all-India C&S homes, shows Shagun averaging 2.9 TRPs ahead of Sony's Ghar Ek Mandir with 2.5 TRPs and both Zee offerings Chandan Ki Palna Resham (0.8 TRPs) and Gharana (0.6 TRPs). All these programmes air in the afternoon slot.

Shagun screens every afternoon at 2:30 PM with a repeat telecast at 11:30 PM from Monday to Thursday on Star Plus.