Mumbai: Zoom, India’s one-stop youth entertainment destination, reinforces its unmatched leadership in the lifestyle and entertainment category with a monumental achievement, crossing seven million subscribers on YouTube. With its enthralling and interactive content spanning music, Bollywood news, celebrity interactions, lifestyle, and fashion, Zoom garnered an impressive 116.99 million video views on YouTube in July,making it the most-watched YouTube channel in its category.
Zoom has consistently maintained its undisputed dominance in the digital landscape, amassing an impressive 6.2 billion video views across platforms including Facebook, Instagram, Snapchat, the Zoom website, and Sharechat among others throughout the past one year. Notably, Zoom has registered over two billion video views on Snapchat during this period, making it the only entertainment platform to build a strong resonance with the Gen Z audience. Making a significant impact on its digital viewership are the platform’s exclusive interviews with Bollywood and K-Pop celebrities and its highly recognized flagship entertainment news shows - Planet Bollywood and E-Town. Bringing the hottest and trendiest news stories from the entertainment industry, Planet Bollywood and E-Townhave cultivated a dedicated audience for over a decade, underscoring the brand's enduring influence and relevance.
Zoom through the years has mirrored the audience affinity to content and has continually evolved to be relevant to both audience and our advertisers. We feel this achievement will only add more value to our partner brands to reach the right audience without fear of wastage to their ad dollars.
Times Network president & COO- digital business Rohit Chadda said, “We would like to thank our audience, who have showed immense faith in our content and this is a feat which wouldn’t have been possible without them.We take immense pride in accomplishing this remarkable feat, solidifying our standing as the unparalleled entertainment and lifestyle destination in the country. At Zoom, we have consistently aimed to stay attuned to our viewers' preferences, strategically curating a diverse range of content formatsthatdeeply resonate with audiences spanning Gen X to Gen Z. This milestone is not only a testament to our unwavering commitment to top-notch entertainment but also signifies our vision to continuously evolve and provide our viewers with the best-in-class content, keeping them entertained and engaged.
