MUMBAI: News State Uttar Pradesh/Uttarakhand has completed seven years today. Since its launch in February 2014, it has been a leader in the regional market. Catering to a population of 246 million, the channel carries regional news, thoroughly covering the 88 districts of Uttar Pradesh and Uttarakhand.

The channel has not only created strong brand equity in the market but has also been in the number one position for the past five years (Source line: BARC, NCCS 15+Yrs, Period: Apr’15-Wk39’20, UP/UK,24 Hrs, Basis rel. Market share). It has been the prime choice of the viewers due to its vision of showcasing news that is direct, non-opinionated, and impactful.

With a strong line-up of daily shows like Viral Dhamaal, Sabse Bada Mudda, and State Prime@9, the channel keeps its viewers thoroughly engaged and informed.

This journey of achieving the No.1 position and then retaining it for the past five years has been no walk in the park, but the channel has received full support of advertisers and viewers throughout.

With more than 550 clients and 1300 plus brands on board, it speaks about the confidence that the advertisers have reposed in it over the last seven years. “We would like to thank our advertisers who have been with us, since the beginning,” the channel stated in a press release.

President- sales & marketing Abhay Ojha said “When we launched the channel, there were already well-established channels present in the regional market and some of them were giants too. But we did not relent or lose hope. We kept our basics right, and were able to become the No.1 Channel. We have been following the right path and hence have retained the leadership position with constant support from our advertisers and viewers. I would like to thank them on our network’s behalf.”