MUMBAI: What happens when two giants of Hindi news come together....What happens when the face of Hindi television news joins hands with the face of Hindi print media. What happens when this amalgamation happens in the Hindi heartland of UP and Bihar? The Political environment heats up further in the Cow belt where Bihar is going into elections from next month, while UP perpetually continues to be a high stake state given its size and place in Indian politics.

Two most credible names in Hindi News, ABP NEWS and HINDUSTAN have come together to raise questions in the states of UP and BIHAR with their programmes, ABP News KAUN BANEGA MUKHYAMANTRI (KBM) and HINDUSTAN’s HINDUSTAN SHIKHAR SAMAGAM.

ABP News Kaun Banega Mukhyamantri is the Highest Election Recall Programme in the country with the highest viewership. KBM aims at giving all the viewers holistic information about the state elections including various offerings like debates from various constituencies, opinion polls, exit polls, polling & counting day special etc. The programme will also have consumer connect with voters through on-ground activation in multiple cities, mini polls etc.

The Hindustan Shikhar Samagam is set to convene on September 26th in Lucknow with its theme– Hindustan ki tarakki ka naya daur. This platform will have more than 300 distinguished guests from Politics, Bureaucracy, Industry, Public Life, Sports, Academia and Entertainment world. The galaxy of speakers include Akhilesh Yadav, Raj Nath Singh, Nitin Gadkari, Smriti Irani, Virendra Sehwag, Gautam Gambhir, Rajeev Shukla, Javed Akhtar, Shabana Azmi, Kangana Ranaut, Irrfan Khan and Amish Tripathi.

Going beyond the regular tie ups of news organisations, this is one of the biggest CONTENT and MARKETING tie up in recent times.  A multi-media campaign consisting of TV, Print, outdoor and digital platforms will take this tie up to new levels. Hindustan’s property, Hindustan Shikhar Samagam will be telecast Live on ABP news channel with some of its mainstream anchors like Dibang, Kishor Ajwani and Abhisar Sharma hosting a few sessions. The Samagam will be available Live through video streaming on www.livehindustan.com as well as on www.abplive.in , the digital platform of ABP News Network.

Hindustan will be the official print partner for KBM where one editorial representative from Hindustan will be part of the ABP News panel for all public debates, opinion polls, exit polls, counting day coverage and all election related analysis and the content will get leveraged in their Bihar edition.  Hindustan will also have the first right of information for polls results over others.