MUMBAI: In a top level executive reshuffle, Max Channel business head Albert Almeida has been handed over the responsibility of the flagship channel Sony Entertainment India business head.

At Max, Almeida will be replaced by Sneha Rajani, who is presently heading Max Programming & Acquisitions.

Albert and Sneha will report to Set India COO NP Singh. The new appointments have been made with immediate effect.

On the new leadership team, Set India CEO Kunal Dasgupta says, "As an organisation our efforts have always been focused on creating a combined powerhouse of channels where each of our channels are led by strong professionals who are able to provide sound and effective leadership. In order to further strengthen this leadership these movements have been made where Albert and Sneha can take their teams to greater heights".

Commenting on this new announcement, Set India COO NP Singh said, "Both Albert and Sneha have contributed immensely to the growth of the network and now leading SET and Max respectively will give them an opportunity to further grow these brands. Albert will however continue to oversee ICC Champions Trophy till the end of the tournament."

Almeida has been with Set for over three years and has provided leadership as marketing head of Set Channel as well. Rajani has been with the company for over seven years and has been involved in areas such as programming, acquisitions & cricket.