MUMBAI: In line with its commitment to improve the way debates happen on news channels, IBN7 is all geared up to launch Aar Paar from18 July. The show will be hosted by Network 18 executive editor Amish Devgan and will air everyday at 7 pm.

The hour long show will conduct the various topics with a direct and effective way. Devgan famously known as an aggressive anchor will also be seen giving conclusions to the topic of the way. “Amish is excited about hosting this show. Apart from arriving to solid conclusions, he will also consider the feedback from audience present,” points a source.

As reported earlier by Indiantelevision.com, Devgan joined Network 18 on 6 June and closely works with Network18 news CEO and group editor in chief Rahul Joshi and consulting editor Prabal Pratap Singh. With 16 years of journalistic experience, Devgan will utilize his expertise to devise various strategies and plans for all the Hindi news channels under the group namely IBN7 and CNBC Awaaz.

The channel has not roped in any advertisers for this show yet. It will utilize and leverage their network which they believe will help establish the show. Additionally, the team will use an effective mix of digital, OOH and other media as required to maximize the reach of the show. The show will also be promoted on social media like Facebook, Twitter,YouTube, etc.