August 21, 2013, Mumbai: Hootsuite, the leading social media dashboard to manage and measure social networks, has included Anand Mahindra, Chairman, Mahindra Group, in its list of '5 Non-Tech CEOs Using Social Media to Drive Business Results' (http://blog.hootsuite.com/ceos-using-social-media/).

Hootsuite had the following to say about Mr. Mahindra's Twitter handle (@anandmahindra), which has over 8,00,000 followers:

"With over 844,000 Twitter followers, Anand Mahindra is undoubtedly influential in the social space. Mahindra's Twitter feed is an engaging mix of business and pleasure, and of broadcasting and engagement. Yes, he posts about his company, but he also posts inspirational quotes, he posts about cinema, and he even posts about American politics. He shares his thoughts and passions, and retweets and shares the messages of those who engage with him on those topics. Mahindra is a great example for executives to follow as he is one of the rare CEOs that publicly shows his true colors. Followers love him for it.

So how does Mahindra's social media activity help drive business results? Mahindra is an Indian company that isn't necessarily a household name in North America or even Western Europe. With each post, Mahindra is working to change that. He puts out content that is valuable or entertaining to people anywhere in the globe, and in doing so he has attracted a global audience. Those loyal followers are exposed to the Mahindra brand and business along with all the rest of the content, helping to boost the company's international presence. Being personable helps Mahindra himself, as well as his business, have global appeal."

The Top 5 executives on the list include:
1. Richard Branson, Founder and Chairman, Virgin Group 
2. James Caan, CEO & Founder, Hamilton Bradshaw, a private equity firm in the UK
3. Anand Mahindra, Chairman and Managing Director, Mahindra Group
4. Doug Conant, Chairman of the Avon board of directors, former CEO of Campbell's Soup
5. Peter Aceto, CEO of ING Direct