B4U Entertainment on Wednesday confirmed that it was exploring various avenues of entering direct-to-home (DTH) television but denied reports that the international partners had already been finalised.

"We are working towards it (DTH) but nothing has been decided as of now," B4U Entertainment CEO Ravi Gupta said. "We are only in the initial stages of talks with a possible parter," he added. He was referring to a press report that EuropeStar (a satellite company) and Mindport (provider of conditional access technology) were each to take 20 per cent stakes along with B4U for the project. The report also said talks were on to rope in a leading set top box manufacturer for the project as the fourth partner could provide finance if not technology.

Queried about the possibility of teaming up with Doordarshan for an alliance, Gupta said: "Everybody is talking to possible partners and DD is just one of them."